Bloomberg

The Bloomberg Terminal is a sophisticated tool built for the world’s top traders—but its power can be difficult to grasp. In collaboration with Bloomberg Marketing Studio, we transformed this complexity into an engaging experience that invites visitors at Bloomberg’s London headquarters to explore and understand the Terminal’s remarkable capabilities.

Credits

Creative Direction
Troy Lachance

Art Direction
Aaron Richardson

Project Management
Victoria Jones

Motion Designer
Aaron Richardson, Devon Burgoyne, Nick Greewalt, Siji Chen

Designer
Laura Sutphen

Technology Lead
Matt Felson