Nike
The LeBron James Innovation Center at Nike’s Beaverton headquarters is a state-of-the-art facility for sports performance and product development. We created a website that offers a digital tour inside the facility where Nike’s Advanced Innovation develops the future of sport.
Visit the Nike LeBron James Innovation Center
A Fluid, Exploratory Space
The Nike team envisioned the site as a space visitors could explore without literally recreating the floorplan of the Innovation Center. The interface is a fluid, exploratory environment that allows visitors to freely explore various aspects of the campus, meet key members of Nike’s Advanced Innovation team, and even hear from LeBron James himself.
Exploring Nike Science
The science behind Nike’s Advanced Innovation in creating next-gen performance-enhancing sportswear is fascinating and complex. Rather than explaining these innovations at length, we provided interactive elements for users to explore the science themselves.
Content First
We led the overall content strategy and production, creating animated infographics and working closely with Nike's film team to produce videos specifically for the site, featuring Nike scientists, athletes, and even the GOAT, LeBron James himself.
“The Bluecadet team went above and beyond on this project and it shows. We have had tremendous response inside and outside of the company and that was exactly what we hoped to achieve.”
Credits
Creative Direction
Troy Lachance
Art Direction
Wyatt Glennon
Narrative Lead
Kristina Jenkins
Project Management
Corey Anklam
Motion Designer
Devon Burgoyne
Designer
Emily Lin
Technology Lead
Mark Llobrera
UX Engineer
Matt Greenberg, Clay Tercek